If variety is the spice of life then Dennis has had a very ‘spicy’ career. Dennis has worked as a political operative in both Canada and the U.S., including a key U.S. presidential election campaign. He used the knowledge from election campaign polling to start a market research company for clients such as McDonald’s, Bayer Crop Science, Canadian National Railways and General Motors.
He joined the international speaking circuit examining future trends, and developed a television series called The Innovators and a series concept called Dr. Food. He has travelled the world, taking world-class companies and organizations with him in the pursuit of the best in food innovation.
As the CEO of the Plant Protein Alliance of Alberta (PPAA), Dennis is passionate about building the Canadian prairies into a leading global source of plant-based proteins and ingredients.
PPPA’s focus is connecting companies, growers, investors, universities and colleges, making them aware of the huge potential in the plant protein industry. The alliance is broad-based, including commercial interests, farm organizations, universities and colleges, economic development groups, banks, and investors. The focus is on business-to-business opportunities, mainly involving small- and medium-sized enterprises.
One of PPAA’s initial jobs will be to offer support to companies and to understand what is truly holding them back and what help they need to succeed. Strategic partners include the Alberta government (which has provided start-up funding), similar organizations in Saskatchewan and Manitoba, the federally funded Protein Industry Canada (PIC), existing processing firms, the investment community, universities, colleges and research organizations.